EP01. Back Office Diaries - Rella
I don’t know about you, but I’m obsessed with behind-the-scenes content. There’s something about watching how other businesses function — the tools they use, the systems they’ve hacked, the way they keep it all moving — that’s both grounding and inspiring.
So I thought: why not pull back the curtain on Epic Blue Social?
Welcome to Back Office Diaries, a new blog series where I take you inside our agency operations and show you exactly how we manage content for multiple brands, without losing our minds.
And there’s no better place to start than with our secret weapon: Rella.
Client Calendar Space
Here you can have an overview of all content we have planned for the month + platforms. You can also view it as a board, but the calendar is my favorite!
What Is Rella, and Why Do We Swear by It?
When I first discovered Rella, it was like my brain finally had a home. It’s clean, intuitive, and honestly just makes sense. Whether we’re managing content for our full-service social media clients or collaborating with other agencies through our white-label services, Rella is our home base.
The platform isn’t just a content calendar. It’s a fully interactive space where strategy, creativity, and communication all come together — and it’s made our workflow feel less like juggling fire and more like flow.
Every Client Gets a Digital “Home”
Inside Rella, each of our clients lives in their own dedicated space. It’s not just a calendar — it’s an entire content hub.
We upload everything from Reels scripts to Pinterest graphics, TikTok ideas, and LinkedIn carousels. Clients can scroll through the calendar, preview every single post, view captions, hashtags, and scheduled times — all in one place.
No more flipping between docs, emails, and Dropbox links. Rella brings everything into one clear, visual layout.
And the best part? Clients can leave comments directly on any post. Our team gets notified instantly, and we can respond or make edits on the fly. It saves us hours of back-and-forth every week.
Collaboration That Actually Flows
One of the trickiest parts of running an agency is collaborating with other teams — especially in white-label partnerships where we’re working behind the scenes for another brand.
Rella makes that whole process effortless.
We use it to show edits, highlight content status (approved, needs review, etc.), and communicate with clarity. Every two weeks, our clients get a simple link to their space. That’s it. They can review content, leave feedback, and we get to keep our inboxes calm and tidy.
Do We Use Auto-Scheduling?
Short answer: sometimes. While Rella does offer native scheduling (no need for external tools), we still manually post the majority of our content.
There’s something important to us about that last human quality check — making sure everything looks perfect, watching how it lands, and engaging in real-time.
But for evergreen posts, time-sensitive promos, or long weekends? Rella’s scheduler is our best friend.
A Bird’s Eye View of the Brand
Another thing we love? Feed previews. We can see exactly how a client’s Instagram will look — not just individual posts, but how they work together visually. That’s a game-changer for brand consistency.
Plus, Rella gives us light analytics right in the platform, so we can monitor what’s performing without opening yet another tab.
Final Thoughts
Running a creative agency comes with a thousand moving pieces. Rella helps us bring them all together — in a way that feels intentional, clean, and sustainable.
It’s not just a tool; it’s part of our process, our rhythm, and our client experience.
If you’re a social media manager or agency owner looking to clean up your content chaos — I can’t recommend it enough.
