EP01. Back Office Diaries - Rella
Before Rella, planning content was a nightmare. I had ideas in Notes, post drafts in Google Docs, and reminders in three different apps. Posting schedules slipped through the cracks. Brand messaging was inconsistent. I was spending more time organizing content than actually creating it.
This disorganization wasn’t just a time suck—it made me look unprofessional. I’d forget important holidays or launch dates, and scramble to put together campaigns at the last minute. That stress bled into my creativity. I knew I needed a tool that could help me plan ahead, stay consistent, and centralize everything in one place.
The Fix: Rella to the Rescue
Rella changed the game. It’s built specifically for creators and social media managers. The interface is intuitive, visual, and made with content in mind.
Here’s how I use Rella every day:
Content Calendar: I can map out weeks of content for multiple clients in a single dashboard. I color-code campaigns, schedule posts, and easily shift things around if a date changes.
Content Buckets: Rella lets me organize ideas by theme (like “behind-the-scenes” or “testimonials”), so I can make sure I’m rotating fresh but consistent content.
Collaboration: I can loop in my team or clients, tag them on posts, get approvals, and keep feedback in one spot—no more messy email threads.
Metrics and Insights: I get basic post analytics and insights without switching platforms.
The Results: A Smoother, Smarter Workflow
Rella gave me structure without killing my creativity. I no longer feel like I’m scrambling every morning to come up with something to post. My content is aligned with each client’s brand, and I can plan weeks ahead without breaking a sweat.
Even better? Clients have noticed. They comment on how organized and consistent their feeds look—and that’s a direct reflection of what Rella helps me do behind the scenes.
If you’re struggling with the content planning side of your social media business, Rella might be the tool that brings everything into focus.
